Stella Lane Associates

We're a consumersoftware company.

We build, own, and operate proprietary software products — not client work. Our products: Wingman, an AI-powered conversation coaching platform, and Ice Block, a privacy-first focus app for iPhone.

See Our Products
Two angled iPhone mockups showing Ice Block home and focus stats screens
How We Operate

We build and launch our own products.

Stella Lane Associates owns every product it ships, end to end. Our business is owned software products and subscriptions — not client services, contracts, or custom development.

See our products

Owned & Operated

Every app is conceived, built, shipped, and supported in-house.

Privacy First

Our products are designed to serve users, not ad networks. We collect only what's needed to deliver the product — never for resale or tracking.

AI-Powered

Wingman uses AI to help professionals practice and prepare for high-stakes conversations — sales calls, meetings, negotiations, and presentations.

Subscription Products

Built around a subscription business model, with products sustained by the people who use them.

An independent consumer software company.

Stella Lane Associates LLC is the legal entity behind Wingman and Ice Block. We build, own, and operate proprietary software products — an AI-powered conversation coaching platform and a privacy-first focus app for iPhone and iPad.

Wingman is our AI-powered conversation practice platform for professionals. Ice Block is our privacy-first focus app for iPhone and iPad, live on the App Store.

We are not a consultancy, agency, or client services company. We build, own, and operate our own software products.

01
Legal Entity
Stella Lane Associates LLC

An independent consumer software company.

02
Industry
Consumer Software & AI Products

Privacy-first iOS apps and AI-powered professional tools.

03
Products
Wingman · Ice Block

Wingman (AI conversation coaching) and Ice Block (focus app for iPhone and iPad).

04
Business Model
Owned Apps & Subscriptions

Owned consumer software products and subscriptions.



Get in touch.

For product inquiries or official correspondence, reach out via email.